ESB is one of the newest certifications from Certiport. The ESB exam is intended for use primarily in academic settings including secondary schools, vocational schools, community colleges, and technical colleges. Candidates for ESB certification will be expected to have key conceptual knowledge of entrepreneurial and small business principles, although it is not required for students to have had realworld experience as a small business manager in order to take and pass the exam. Successful completion of this certification will validate skills and knowledge for those students interested in working in a middle-skill trade profession as their own boss and those with entrepreneurship and small business career aspirations

Objective Domain

  • The Entrepreneur:
  • Opportunity Recognition:
  • Starting a Business:
  • Business Operations:
  • Marketing and Sales:
  • Financial Management:

Identify the characteristics of

Given a scenario including a self
assessment outcome, identify the
strengths, weaknesses, and risk tolerance the self assessment identifies
and how to compensate with services

Given a scenario, recognize a business

Identify the risks, benefits,
opportunities,and drawbacks of being
an entrepreneur

Identify the benefits and drawbacks of
different types of opportunities (e.g.,
start a new business, buy an existing
business, and buy a franchise)

Given a scenario, analyze the
demand for the goods or service and
opportunities in an environment

Given a scenario, identify the customers or potential customers for a

Given a scenario, recognize a value

Identify the purposes and value of a
business plan

Identify the appropriate legal structure, benefits and drawbacks for different legal structures for a business

Given a scenario, identify different
types of licenses and regulations that
are required

Identify the benefits and drawbacks
of various sources of start-up funding: Equity (friends/family, angels,
venture), Debt (bank, credit cards,
personal loans), and Grants (government, foundation, corporate)

Given a scenario, identify support
that is available for the business on a
local, state, and federal level

Identify the ethical practices and
social responsibilities of a business
Identify potential exit strategies for a

Given a scenario, identify key positions and human capital needs (including compensation and benefits)

Given a scenario, determine whether
work can be completed by the owner or
whether employees or service providers are needed

Given a scenario, identify the taxes that
are required

Given a scenario, identify intellectual property issues of trademarks,
copyrights,and patents

Given a scenario, identify standard
operating procedures (e.g., setup,
conduct, internal controls, separation
of duties)

Given a scenario, identify the factors
that led to sustainability

Given a scenario, identify milestone as
part of a growth strategy

Given a scenario, develop a sales strategy and identify characteristics of a
successful sale

Given a scenario, identify and analyze
the costs/benefits of finding customers

Given a scenario, identify how to retain
customers and develop a relationship
with repeat customers

Given a scenario, determine value and
methods of communication including:
web sites, brochures, social media, and

Given a scenario, interpret basic
financial statements such as income
statements and balance sheets

Given a scenario, identify the factors
that influence credit ratings and the
importance of a positive credit rating

Given a list of expenses, identify which
are fixed versus variable

Given a scenario, identify the factors
that impact the price to the customer

Given a scenario, identify and analyze
cash flow including: accounts receivable, accounts payable, inventory, and

Given a scenario, create a cash flow

Given a scenario, identify the breakeven point for the business

What is included in the course fees?

This Course Fee excludes your exam voucher. Unfortunately, the Certiport Assessment Centres do not allow tuition providers to pay for learners and request that a learner does so themselves. Due to the fluctuation of the exam costs (Rand-US Dollar exchange), we are unable to indicate accurate exam costs, so you will need to contact your closest Certiport Centre to determine this exam cost.  You can locate one closest to you here:

Please, be aware that  all course materials are only offered online. In other words, you will not be receiving any hard copies of the textbook, and you will need to access all the required content through your online classroom, where you’ll be able to find the following course content:

  • A digital textbook (PDF) focused on all the content you’ll need to pass the exam successfully
  • Videos and Learning material to ensure you are coveredto understand practical concepts
  • Learning objectives and skills covered in each lesson
  • A glossary of key terms for each lesson
  • summary of what you will learn, as well as the important points on which to focus
  • Practice files OR quizzes to accompany the step-by-step exercises in your textbook
  • PDF summary of everything you’ve covered in the textbook
  • study guide and exercise files to help you with your exam prep
  • A set of mock exams to be covered before undertaking global exams.

Exam Dates

You can start studying whenever you want – there are no specific course starting dates.

All of our assessments are computer-based and, therefore, done online. You are required to book an exam appointment via our Campus Assessment Centre at least 2 weeks prior to your exam date to prepare for your assessme


Status: Accredited course

Type & reward: Entrepreneurship and Small Business Certificate

Provided by: Entrepreneurship and Small Business Minimum credits: N/A

G-CITI Campus is a registered provider of Entrepreneurship and Small Business training programmes. Entrepreneurship and Small Business is an industry leader in technological development and sets the de facto standard worldwide. They offer internationally recognised information technology certifications which provide valuable knowledge needed to begin or expand a career in information technology and development. They continuously update and develop their study programmes to keep up with technological advances, and they ensure that the exams are relevant to the IT industry.